Laura Triptree, Fractional Marketing Director
Expert Marketing strategies without the full-time commitment
Boost your brand and translate business goals into effective marketing plans and activations
about triptree consultancy Ltd
My Expertise
At Triptree Consultancy Ltd, I believe that Marketing should be about more than just selling products or services. I am driven by a passion for helping businesses connect with their audiences in meaningful ways. What sets me apart is my wide experience of working across all marketing facets, enabling me to create bespoke strategies that compliment your business.
I am a Fractional Marketing Director with over 20 years of commercial marketing expertise in global premium brands. I take a holistic approach to marketing, focusing on building strong relationships with my clients and understanding their unique needs and goals. We work together to develop creative, effective strategies that deliver real results.
I have worked across a wide variety of industry sectors including consumer goods, medical equipment, entertainment industry & tourism/travel plus many others.
How i can HELP you GROW YOUR BUSINESS
Marketing Strategy & Execution
I offer a range of services to help businesses grow and succeed, including branding, channel strategy, range hierarchy, digital marketing, social media, PR and more. My services are tailored to each client's specific needs and goals, ensuring the best possible outcomes.
Start with conducting a thorough analysis of your business and industry, followed by a comprehensive strategy development phase.
Develop consumer centric, data driven & commercially focused marketing strategies across B2B, B2C and Distributor sectors. Create actionable campaigns driving consumer acquisition & customer retention across relevant channels.
Product Proposition & NPD
I believe that the key to successful marketing is to focus on the needs of the customer. By understanding their pain points and desires, I will partner with Product Engineers/Designers from a Commercial perspective to create products that are competitive and answer the consumer needs.
Create launch strategy and targeted launch campaign highlighting key USP and competitive edge that will resonate with consumers, ensure successful and profitable launch. Partner with Marketing team on performance reporting, optimise and adjust campaign as required, to drive profitable results.
Communication Strategy & Media Planning
It is critical that you communicate with the right target audience with the right message, at the right time, whilst maintaining your authentic tone of voice.
If you require assistance with your communication and media planning, I will work with you to create a bespoke Media and Communication Strategy, incorporating Paid, Owned and Earned Media channels. Partnerships, Influencers and PR recommendations to optimise reach and drive SEO. Depending on your budget, I will give a tailored recommendation on media channels, frequency and spend, to ensure ROI.
Start Up Business Consultation
When you are starting out with an exciting new venture, you are unlikely to have the budget to focus on Marketing whilst you are in the Pre-Seed stage of Product Proposition and Capital Venture funding.
I will share my expertise on logo and website design, product proposition USPs and Branding in this early stage, to support your proposition to gaining capital investment.
My Promise
I am dedicated to helping you succeed. With expertise in a wide range of industries and marketing techniques, I am well-equipped to develop and execute campaigns that drive results, delivering profitable growth.
I will build, coach and mentor your marketing team, and if required, assess how to fill skills and capabilities gaps.
let's build your business together with a new approach
Campaign Development
Website Design & Optimisation
Website Design & Optimisation
I will help you create targeted 360 campaigns including digital, print media, PR communications and content for paid, owned and earned channels, that reach your target audience, increase brand awareness and drive conversions.
Website Design & Optimisation
Website Design & Optimisation
Website Design & Optimisation
I will work with your e-commerce team to create and optimise a professional, educational and user-friendly website that showcases your brand, product hierarchy and drives conversions.
I will create blog content to drive SEO and reinforce you as experts in your industry.
Content & Video Creation
Website Design & Optimisation
Influencer Marketing & PR
I will partner with creatives to design, storyboard, script and produce educational and engaging content that tells your brand and product's story.
Influencer Marketing & PR
Influencer Marketing & PR
Influencer Marketing & PR
I will recommend and connect you with reputable relevant influencers, write press releases to make relevant for seasonality or product launches and distribute to PR outlets in your industry to create authentic endorsements, promote your brand and reach a wider organic audience.
Analytics & Reporting
Influencer Marketing & PR
Retail Trade Marketing
I will analyse your sales & marketing metrics to provide actionable insights and optimise your campaigns and spend for success to grow revenue and market share. Performance reporting is key.
Retail Trade Marketing
Influencer Marketing & PR
Retail Trade Marketing
I will partner with your sales team to determine channel strategy, optimum range, pricing. Create tools to sell in to retail, assets to ensure online/offline material consistent across all commerce channels for a seamless shopping experience for your customers.