Welcome
Fractional Marketing Director Growing SMEs without the full time cost
Over 20 years expertise, helping small & mid-sized businesses unlock growth through marketing strategy and digital solutions
A Strategic Partner, Not Just Another Consultant
I'm a Fractional Marketing Director who works differently. With over 20 years leading marketing for global premium brands, I don't just advise, I embed myself in your business as a strategic partner with genuine commercial accountability. While agencies deliver campaigns and consultants provide recommendations, I take full P&L ownership and drive measurable growth alongside you.
My approach combines the analytical rigour of a CFO with the creative instinct of a brand builder. I've launched over 100 category-defining products, secured premium retail partnerships with major accounts, and built integrated D2C, B2B and distributor strategies that actually convert. From insight-led product development through to go-to-market activation, I understand every stage of the value chain and where the real opportunities hide.
What Makes Me Different
I've operated at the sharp end of premium consumer goods, technology, household and medical devices, entertainment, tourism, travel and hospitality. This cross-sector fluency means I spot patterns others miss and bring battle-tested strategies that translate across industries. I don't rely on marketing playbooks, I audit what's working, ruthlessly eliminate what isn't, and build high-performing systems that scale.
For SMEs ready to accelerate, I offer something rare: senior-level strategic leadership without the overhead of a full-time hire. Whether you need to elevate brand equity, penetrate new channels, or build a marketing function that delivers ROI from day one, I bring clarity, pace and commercial results.
Flexible marketing support tailored to your business
Bespoke Strategy
Partnership Approach
Partnership Approach
Every business is unique. I create custom strategies that fit your goals and budget
Audit > Strategy > Activation > Optimise
Partnership Approach
Partnership Approach
Partnership Approach
I work alongside you, becoming an extension of your team with flexible engagement
Results Driven
Partnership Approach
Results Driven
Focused on measurable outcomes that drive growth and deliver ROI
How I can help you grow your business
From developing comprehensive marketing strategies, understanding your target audience, launching new products to crafting communication plans and media campaigns, I provide end-to-end support. Whether you're an established business looking to scale or a start-up finding your footing, I bring the strategic insight and hands-on execution experience to help you succeed.
I help small and mid-size businesses unlock growth. I have worked across a wide variety of industry sectors, including Consumer Goods & Home Appliances, Premium Drink, Hospitality, Beauty & Wellbeing, Art & Design, Heritage Brands, Entertainment Industry & Tourism & Travel plus many others.
How Fractional Works
The service that I offer will be tailored to your needs, delivering flexibility on a part-time, by-project or short-term basis to suit your budget.