Don't take my word for it - read my testimonials
Ben Padley, Ex Dyson Commercial Director
Anthony Taylor, Colart Fine Art Commercial Director
Ben Padley, Ex Dyson Commercial Director
I had the pleasure of working with Laura in my Global Category team. She is highly reliable & dedicated with strong interpersonal skills & leads her team with enthusiasm. I was particularly impressed with her collaborative approach, her ability to manage & optimise territory marketing plans & performance, whilst simultaneously meeting tight deadlines, enabling us retain #1 market position globally
Claire Bolton, MD Elm & Grey
Anthony Taylor, Colart Fine Art Commercial Director
Ben Padley, Ex Dyson Commercial Director
Start Up Consultation
In the early stages of developing Elm & Grey, it was incredibly valuable to have Laura as a sounding board. She brought a thoughtful, considered approach and asked the kind of questions that helped us clarify our thinking. Her expertise in branding and communications meant we always felt we had knowledgeable perspe
Start Up Consultation
In the early stages of developing Elm & Grey, it was incredibly valuable to have Laura as a sounding board. She brought a thoughtful, considered approach and asked the kind of questions that helped us clarify our thinking. Her expertise in branding and communications meant we always felt we had knowledgeable perspective to draw on, and her support during that time was greatly appreciated.
Anthony Taylor, Colart Fine Art Commercial Director
Anthony Taylor, Colart Fine Art Commercial Director
Anthony Taylor, Colart Fine Art Commercial Director
Laura collaborated with the Sales and Retail Partners to create bespoke campaigns addressing their specific target audience which increased visibility in store and online. Partnered with educators and influencers for independent credibility to reach new audiences for each brand. She thinks laterally and found opportunities to increase brand awareness and sales
Case Studies
Case Study 1: Strategic Market Entry & Category Creation
Client Type: Premium consumer brand entering a new market category
SME Relevance: Launching new products or entering new markets with a limited budget
The Challenge: Breaking into an established category with no existing presence, conservative forecasts, and sceptical customers. Budg
Case Study 1: Strategic Market Entry & Category Creation
Client Type: Premium consumer brand entering a new market category
SME Relevance: Launching new products or entering new markets with a limited budget
The Challenge: Breaking into an established category with no existing presence, conservative forecasts, and sceptical customers. Budget needed to work harder with precise targeting.
The Strategic Approach:
Started with deep research, not assumptions - Used consumer insights to understand real barriers and opportunities before spending a penny
Built credibility through strategic partnerships - Leveraged influencers and retail relationships to accelerate trust
Timed campaigns strategically - Identified peak moments (Prime Day) to maximise impact with focused investment
Created complete customer journey - From packaging to training to post-purchase, ensured every touchpoint reinforced the brand promise
The Results:
- 276%+ of forecast growth - proving that insight-led strategy beats large budgets
- Market share gains through precision, not just spend
What SMEs Can Learn: You don't need a massive budget to launch successfully. The right research, strategic timing, and focused execution can multiply your impact.
Case Study 2: Repositioning Multiple Brands for Profitability
Client Type: Portfolio of heritage brands needing refresh and growth
SME Relevance: Established businesses that have plateaued or lost differentiation
The Challenge: Multiple brands with flat sales, unclear positioning, and commoditised perception. Needed to reignite growth witho
Case Study 2: Repositioning Multiple Brands for Profitability
Client Type: Portfolio of heritage brands needing refresh and growth
SME Relevance: Established businesses that have plateaued or lost differentiation
The Challenge: Multiple brands with flat sales, unclear positioning, and commoditised perception. Needed to reignite growth without alienating existing loyal customers.
The Strategic Approach:
Clarified what each brand truly stood for - Repositioned with authentic messaging that resonated with target audiences
Leveraged premium partnerships strategically - Secured high-profile collaborations (Sir Quentin Blake) that brought independent credibility
Built B2B relationships that drove mutual value - Became preferred partner by delivering merchandising solutions that worked for retailers
Protected premium positioning while expanding reach - Grew sales without discounting or diluting brand equity
The Results:
- +34% YoY sales growth across portfolio
- Premium retail placements and incremental investment from partners
- Elevated brand perception and customer loyalty
What SMEs Can Learn: Growth doesn't require reinventing yourself. Strategic repositioning, authentic partnerships, and smart retail relationships can unlock significant revenue—even in mature markets.
Case Study 3: Building Revenue Through Customer Retention
Client Type: D2C premium brand with strong acquisition but weak retention
SME Relevance: Businesses focused on new customers while leaving money on the table with existing ones
The Challenge: High customer acquisition costs with limited lifetime value. One-time purchasers weren't ret
Case Study 3: Building Revenue Through Customer Retention
Client Type: D2C premium brand with strong acquisition but weak retention
SME Relevance: Businesses focused on new customers while leaving money on the table with existing ones
The Challenge: High customer acquisition costs with limited lifetime value. One-time purchasers weren't returning, and accessories/ complementary products were underutilised revenue streams.
The Strategic Approach:
Audited the full customer journey - Identified drop-off points and untapped opportunities
Created retention strategy tied to revenue - Made accessories a strategic revenue stream, not an afterthought
Extended purchasing behaviour - Designed campaigns to increase frequency and basket size
Measured and optimised for lifetime value - Shifted focus from cost-per-acquisition to customer profitability
The Results:
- Measurable increase in customer lifetime value
- Accessories became meaningful revenue stream
- Reduced dependency on costly new customer acquisition
What SMEs Can Learn: Your existing customers are your most profitable growth opportunity. A strategic retention plan can drive topline growth without the cost of constant acquisition.