Don't take my word for it - read my testimonials
Mark Darley, Owner All Angels Vineyard
Ben Padley, Ex Dyson Commercial Director
Ben Padley, Ex Dyson Commercial Director
At All Angels we have worked with a number of marketing consultants over the years - until we found Triptree Consultancy. I can honestly say that the level of professionalism, attention to detail, engagement and responsiveness far exceeds anything we have experienced before. Laura just "got it" from the start and presented a thoroughly
At All Angels we have worked with a number of marketing consultants over the years - until we found Triptree Consultancy. I can honestly say that the level of professionalism, attention to detail, engagement and responsiveness far exceeds anything we have experienced before. Laura just "got it" from the start and presented a thoroughly researched and methodical approach to a new initiative. Meetings ran like clockwork and on time and all proposals were thoroughly explained and reasoned. The proposal took us from the early days of the new initiative all the way through to post execution. Cannot recommend Triptree Consultancy highly enough.
Ben Padley, Ex Dyson Commercial Director
Ben Padley, Ex Dyson Commercial Director
Ben Padley, Ex Dyson Commercial Director
I had the pleasure of working with Laura in my Global Category team. She is highly reliable & dedicated with strong interpersonal skills & leads her team with enthusiasm. I was particularly impressed with her collaborative approach, her ability to manage & optimise territory marketing plans & performance, whilst simultaneously meeting tight deadlines, enabling us retain #1 market position globally
Claire Bolton, MD Elm & Grey
Anthony Taylor, Colart Fine Art Commercial Director
Anthony Taylor, Colart Fine Art Commercial Director
Start Up Consultation
In the early stages of developing Elm & Grey, it was incredibly valuable to have Laura as a sounding board. She brought a thoughtful, considered approach and asked the kind of questions that helped us clarify our thinking. Her expertise in branding and communications meant we always felt we had knowledgeable perspe
Start Up Consultation
In the early stages of developing Elm & Grey, it was incredibly valuable to have Laura as a sounding board. She brought a thoughtful, considered approach and asked the kind of questions that helped us clarify our thinking. Her expertise in branding and communications meant we always felt we had knowledgeable perspective to draw on, and her support during that time was greatly appreciated.
Anthony Taylor, Colart Fine Art Commercial Director
Anthony Taylor, Colart Fine Art Commercial Director
Anthony Taylor, Colart Fine Art Commercial Director
Laura collaborated with the Sales and Retail Partners to create bespoke campaigns addressing their specific target audience which increased visibility in store and online. Partnered with educators and influencers for independent credibility to reach new audiences for each brand. She thinks laterally and found opportunities to increase brand awareness and sales
Case Studies
Case Study 1: Strategic Market Entry & Category Creation
Client Type: Premium consumer brand entering a new market category
SME Relevance: Launching new products or entering new markets with a limited budget
The Challenge: Breaking into an established category with no existing presence, conservative forecasts, and sceptical customers. Budg
Case Study 1: Strategic Market Entry & Category Creation
Client Type: Premium consumer brand entering a new market category
SME Relevance: Launching new products or entering new markets with a limited budget
The Challenge: Breaking into an established category with no existing presence, conservative forecasts, and sceptical customers. Budget needed to work harder with precise targeting.
The Strategic Approach:
Started with deep research, not assumptions - Used consumer insights to understand real barriers and opportunities before spending a penny
Built credibility through strategic partnerships - Leveraged influencers and retail relationships to accelerate trust
Timed campaigns strategically - Identified peak moments (Prime Day) to maximise impact with focused investment
Created complete customer journey - From packaging to training to post-purchase, ensured every touchpoint reinforced the brand promise
The Results:
- 276%+ of forecast growth - proving that insight-led strategy beats large budgets
- Market share gains through precision, not just spend
What SMEs Can Learn: You don't need a massive budget to launch successfully. The right research, strategic timing, and focused execution can multiply your impact.
Case Study 2: Repositioning Multiple Brands for Profitability
Client Type: Portfolio of heritage brands needing refresh and growth
SME Relevance: Established businesses that have plateaued or lost differentiation
The Challenge: Multiple brands with flat sales, unclear positioning, and commoditised perception. Needed to reignite growth witho
Case Study 2: Repositioning Multiple Brands for Profitability
Client Type: Portfolio of heritage brands needing refresh and growth
SME Relevance: Established businesses that have plateaued or lost differentiation
The Challenge: Multiple brands with flat sales, unclear positioning, and commoditised perception. Needed to reignite growth without alienating existing loyal customers.
The Strategic Approach:
Clarified what each brand truly stood for - Repositioned with authentic messaging that resonated with target audiences
Leveraged premium partnerships strategically - Secured high-profile collaborations (Sir Quentin Blake) that brought independent credibility
Built B2B relationships that drove mutual value - Became preferred partner by delivering merchandising solutions that worked for retailers
Protected premium positioning while expanding reach - Grew sales without discounting or diluting brand equity
The Results:
- +34% YoY sales growth across portfolio
- Premium retail placements and incremental investment from partners
- Elevated brand perception and customer loyalty
What SMEs Can Learn: Growth doesn't require reinventing yourself. Strategic repositioning, authentic partnerships, and smart retail relationships can unlock significant revenue—even in mature markets.
Case Study 3: Launching Category-Disrupting Innovation
Client Type: Premium English vineyard launching transformational product innovation
SME Relevance: Established brands introducing products that challenge category norms and require market education
The Challenge: Create awareness, articulate compelling proposition for a product consum
Case Study 3: Launching Category-Disrupting Innovation
Client Type: Premium English vineyard launching transformational product innovation
SME Relevance: Established brands introducing products that challenge category norms and require market education
The Challenge: Create awareness, articulate compelling proposition for a product consumers hadn't seen before, execute a premium launch that educated without disrupting the brand's established position.
The Strategic Approach:
Defined value proposition - Built the brand and product positioning
Built audience segmentation - Profiled distinct consumer personas most likely to embrace concept with focus on lifestyle and mindset
Integrated portfolio positioning - Ensured wine complimented rest of range through website architecture, pricing and clear messing differentiation
Designed full 360 launch campaign - Influencer partnerships for advocacy and credibility; Strategic PR outreach for high quality editorial coverage; Content and channel planning across owned channels; Launch sequencing to maximise awareness
The Results:
- Clear product differentiation established within category
- Retail, trade and consumer education materials deployed across channels
- Robust foundations for measuring awareness, trial and repeat purchase
What SMEs Can Learn: For SMEs with breakthrough products, investing time in deep research and strategic preparation isn’t a delay — it’s what ensures your innovation resonates, converts interest into purchase, and builds long-term traction
Case Study 4: Building Revenue Through Customer Retention
Client Type: D2C premium brand with strong acquisition but weak retention
SME Relevance: Businesses focused on new customers while leaving money on the table with existing ones
The Challenge: High customer acquisition costs with limited lifetime value. One-time purchasers weren't ret
Case Study 4: Building Revenue Through Customer Retention
Client Type: D2C premium brand with strong acquisition but weak retention
SME Relevance: Businesses focused on new customers while leaving money on the table with existing ones
The Challenge: High customer acquisition costs with limited lifetime value. One-time purchasers weren't returning, and accessories/ complementary products were underutilised revenue streams.
The Strategic Approach:
Audited the full customer journey - Identified drop-off points and untapped opportunities
Created retention strategy tied to revenue - Made accessories a strategic revenue stream, not an afterthought
Extended purchasing behaviour - Designed campaigns to increase frequency and basket size
Measured and optimised for lifetime value - Shifted focus from cost-per-acquisition to customer profitability
The Results:
- Measurable increase in customer lifetime value
- Accessories became meaningful revenue stream
- Reduced dependency on costly new customer acquisition
What SMEs Can Learn: Your existing customers are your most profitable growth opportunity. A strategic retention plan can drive topline growth without the cost of constant acquisition.