why partner with me & Services offered
Personalised Approach
I ensure your business goals are translated into marketing strategies. I work closely with you to understand your unique needs and develop a customised approach that grows your audience and delivers profitable results.
How Fractional Works
Services are tailored to your needs, delivering flexibility on a part-time, by project or short-term basis.
Fees can be billed by hour, day or by project.
services offered
Strategic Marketing Audit & Growth Potential
Strategic Marketing Audit & Growth Potential
Strategic Marketing Audit & Growth Potential
Analyse market share, product performance, brand perception, target audience, financial health and competitor audit to inform areas of opportunity and growth. Turn insights into growth
Product Proposition & Range
Strategic Marketing Audit & Growth Potential
Strategic Marketing Audit & Growth Potential
Define product proposition, range hierarchy and messaging framework to articulate each product's role, value and differentiation within the portfolio.
Audience Segmentation
Strategic Marketing Audit & Growth Potential
Go-to-Market Strategy & Execution
Develop data-driven audience segmentation to define target personas, optimise messaging and channel mix to drive higher engagement and conversion across D2C and trade marketing.
Go-to-Market Strategy & Execution
Go-to-Market Strategy & Execution
Go-to-Market Strategy & Execution
Create targeted 360 campaigns including digital, print media, PR communications and content for paid, owned and earned channels that reach your target audience, increase brand awareness and drive conversions.
D2C Channel Optimisation
Go-to-Market Strategy & Execution
D2C Channel Optimisation
Design or optimise a professional, educational and user-friendly website that showcases your brand, product hierarchy and drives conversions.
SEO content strategy to reinforce you as experts in your industry.
Content & Video Creation
Go-to-Market Strategy & Execution
D2C Channel Optimisation
Give direction to creatives to design, storyboard, script and produce educational and engaging content that tells your brand and product's story.
Influencer Marketing & PR
B2B Retail Partnership & Trade Marketing
Influencer Marketing & PR
Recommend and connect you with relevant influencers, write press releases for seasonality or product launches and distribute to PR outlets in your industry to create authentic endorsements, promote your brand and reach a wider organic audience.
Analytics & Reporting
B2B Retail Partnership & Trade Marketing
Influencer Marketing & PR
Analyse your sales & marketing metrics to provide actionable insights and optimise your campaigns and spend for success to grow revenue and market share. Performance reporting is key.
B2B Retail Partnership & Trade Marketing
B2B Retail Partnership & Trade Marketing
B2B Retail Partnership & Trade Marketing
Partner with your sales team to determine channel strategy, optimum range, pricing. Create tools to sell in to retail, assets to ensure online/offline material consistent across all commerce channels for a seamless shopping experience for your customers.
New Product Development
B2B Retail Partnership & Trade Marketing
Partner with Product Engineers/Designers from a Commercial perspective to create competitive products that answer the consumer needs. Create launch campaign
Team Building & Interim Leadership
Set the marketing team for success, setting clear objectives, providing feedback, and mentoring team members to help them achieve their goals.
Stakeholder Engagement
Engage with key stakeholders including Board members, leadership team, customers, partners, agencies and industry influencers, to build relationships and promote the overall brand.